Introduktion
Fred Perry stands as a distinguished British emblem in the realm of sports and casual fashion. Born in the sartorial landscape in 1952, it derives its nomenclature from the legendary tennis virtuoso, Frederick John Perry.

The brand soared to prominence on the wings of its iconic polo shirt, swiftly cementing its stature as a trailblazer that seamlessly melds the domains of sports and everyday fashion.

Innehållsförteckning
1. Intro
2. Who is Frederik John Perry?
3. Fred Perry's History
4. Fred Perry's Logo
5. Fred Perry's Community
Their values
Their products
Their company
6. SWOT

Utdrag
Fred Perry's History
In the 1940s, the trajectory of Fred Perry's brand took an intriguing turn when he crossed paths with Tibby Wegner, a former Austrian football player with a groundbreaking invention under his belt—an innovative sweatband.

It was the inception of a remarkable partnership between Frederik Perry and Tibby Wegner, marked by their collective effort to introduce this pioneering sweatband, which marked the nascent steps of the Fred Perry brand.

Their next stroke of inspiration was the creation of a distinctive sports jersey—the iconic Fred Perry polo shirt. This groundbreaking piece of athletic attire made its debut on the hallowed courts of Wimbledon in the year 1952, capturing the imagination of the masses and swiftly ascending to stardom.

Initially available solely in pristine white, it was tailored explicitly as a tennis polo. As the 1950s unfurled, the clamor for this exceptional polo surged, prompting its expansion into a vibrant spectrum of colors.

The Fred Perry polo garnered adulation from athletes and non-athletes alike, carving its place in sartorial history.

Fred Perry's growth remained ceaseless, prompting the brand's evolution from its polo-centric origins to encompass a comprehensive array of clothing, jackets, footwear, and accessories.

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Their values
Fred Perry stands as a global niche brand, firmly rooted in a bedrock of values encompassing integrity, personality, and individuality.

Traditionally, the brand has cast a discerning eye on the concept of Black Friday, not quite in alignment with their hallmark focus on delivering high-quality apparel.

However, in the year 2021, a remarkable shift took place. Fred Perry made a resounding statement by committing to donate a generous 10% of their Black Friday net sales to charitable organizations, a pivot that harmoniously resonates with their brand's core values.