Innehållsförteckning
Assignment 1
1. Why has the McDonald´s been loosing customers in recent years?
2. What is the purpose of the new advertising campaign?
3. Why is McDonald´s abandoning the idea of moving its staff around in the restaurant?

Assignment 2
1. Comment on McDonald´s changes in staff policy, and write about the importance of having a good working environment.

Assignment 1: Tekstforståelse
1. Why has the McDonald´s been loosing customers in recent years?
2. What is the purpose of the new advertising campaign?
3. Why is McDonald´s abandoning the idea of moving its staff around in the restaurant?

Assignment 2: Kommentering
1. Comment on McDonald´s changes in staff policy, and write about the importance of having a good working environment.

Utdrag
1. Why has the McDonald´s been loosing customers in recent years?
• Eating good
• Healthy life

2. What is the purpose of the new advertising campaign?
• Winning back customers
• New design
• Healthier food
• Real restaurant

3. Why is McDonald´s abandoning the idea of moving its staff around in the restaurant?
• Different areas
• What areas they are best at

Assignment 2
1. Comment on McDonald´s changes in staff policy, and write about the importance of having a good working environment.
• Better technique
• Improve their service
• comfortable with their job
• Good colleagues


Assignment 1: Tekstforståelse
1. Why has the McDonald´s been loosing customers in recent years?

a. Today McDonald´s have fewer customers because, the focus on eating good and being healthy has grown. The new chief executive Jim Cantalupo is trying to make changes that can win back the old customers.

2. What is the purpose of the new advertising campaign?
a. In an effort to win back customers who have abandoned McDonald's due to concerns about its unhealthy menu, the company is embarking on a comprehensive advertising campaign.

Simultaneously, they are undergoing a transformation by phasing out plastic seating and introducing fresh restaurant designs.

These design changes aim to create a more inviting ambiance, moving away from the fast-food stereotype where customers rush to finish their meals.