Introduktion
Advertising and marketing are a part of our daily lives that we often take for granted. We see them everywhere, from TV screens to newspapers and store windows.

Advertising and marketing have become such an integral part of our culture that we sometimes forget their power and potential to influence us.

But it is important that we are aware of their effects, as they can have direct harmful consequences. Advertising and marketing can affect our self-esteem in a negative way.

The constant images of perfect, beautiful people using a certain product can make us insecure about ourselves and our own worth. The beauty standards that advertising conveys are often unrealistic and unattainable, which can lead to feelings of failure and non-acceptance.

Moreover, advertising often conveys stereotypical gender roles, which can limit our view of what is acceptable for men and women to do and be. Advertising and marketing can also contribute to creating an excessive desire for products.