Introduktion
I recently had the opportunity to watch a Danish documentary called "Operation X," which raised allegations about H&M's disposal of over 12 tons of unsold yet usable clothing.

In my role as a media reporter at Bloomberg, I've already delved into this incident and the resulting controversies. Consequently, I am keen to understand the justifications your company had for making this environmentally detrimental decision.

Utdrag
• Waste Reduction: How does H&M intend to address the issue of clothing waste? Does the company, given its size, feel a heightened responsibility to raise awareness about the extensive use of water in the fashion industry?

• Documentary Impact: Do you believe the Danish documentary influenced your customer base, and has it prompted H&M to reconsider production volume decisions to avoid clothing waste?

• Future Sustainability: Where does H&M envision itself as a company with a focus on sustainability in the next five years? What is the single most crucial goal H&M aims to achieve in this regard?