Introduktion
Over the past two decades, technology has undergone a rapid transformation, particularly in the realm of communication, and this transformation has given rise to the phenomenon of social media.

Utdrag
Secondly, it presents an excellent opportunity for businesses to promote their products. Companies worldwide can now broadcast their brand message to a much larger and more diverse audience than was possible before.

Social media marketing is cost-effective, making it an attractive option for both large corporations and smaller businesses on a budget.

However, the flip side of the coin reveals that social media can also give rise to addiction among its users.

Many individuals find themselves compelled to constantly update their profiles throughout the day or repeatedly refresh their social media feeds in search of new content.

They come to view it as an integral part of their daily lives, unable to break free from its grip.