Introduktion
The term "kidfluencers" is a fusion of "kid" and "influencer," referring to the emerging group of young social media influencers. It's a growing trend for children and teenagers to take the spotlight on the internet.

However, this lifestyle isn't all fun and games. Behind the scenes, parents often act as their children's managers, companies offer enticing deals to collaborate with these young stars, and the legal framework struggles to keep up.

So, why do parents endorse this lifestyle? What's in it for the children, companies, and social media platforms?

Utdrag
However, the legal framework is barely keeping up with this trend. Collaborations between companies and influencers aren't always transparent as ads, which can be illegal.

The Federal Trade Commission has had to warn numerous influencers and companies about this issue.

The law states that YouTube content creators are responsible for ensuring their content complies with local laws, regulations, and YouTube Community Guidelines, including paid product placements.

Although it's widely known that users must be at least thirteen to have an account on most social media platforms like YouTube, this poses a barrier for children whose parents use them as influencers.