Introduktion
Greetings, fellow students,
I would like to express my gratitude for the opportunity to address you today and share my thoughts here at the London School of Economics.

But before I delve into my topic, allow me to introduce myself for those who may not be familiar with me.

My name is Marisa Ranthe, and like many of you, I am a student at the Department of Media and Communications at the London School of Economics.

Today, I'll be discussing the realm of social media, with a particular emphasis on social responsibility. As students in the Department of Media and Communications, this topic holds relevance for all of us.

Utdrag
For these brands, participating in the campaign was a way to demonstrate their genuine concern for this issue.

As many of you are aware, a brand's image is heavily influenced by its representation on social media platforms. Advertising on Facebook, however, posed significant challenges and potential damage to these brands' reputations.

Moving forward, I want to shed light on the practices of companies and their marketing strategies on social media.

Companies turn to social media platforms to promote their products and services, recognizing that these platforms have captivated large segments of our population.

Some individuals are even addicted to social media, making it an ideal channel to reach millions of young consumers.

The idea seems perfect, but the reality is far from it. Over the years, Facebook has become a host to hateful and discriminatory content.

It is no longer just a platform for sharing food recipes and family photos. Studies indicate that issues such as extremism, hate speech, and misinformation remain inadequately addressed.

This contradicts Facebook's claims of actively and effectively combatting hate, misinformation, and extremism on its platforms. One of my key points today is the power consumers hold. Without us, no brand could survive.