Introduktion
Greetings, dear classmates,

I express my gratitude for the chance to address you today and share my insights and experiences at the London School of Economics.

Before delving into my presentation, I'd like to introduce myself to those unfamiliar. I go by the name Marisa Ranthe, a fellow student alongside you in the Department of Media and Communications at the London School of Economics.

Today, my focus revolves around social media, with a particular emphasis on social responsibility. Given our shared academic journey in the Department of Media and Communications, this topic holds relevance for each one of us.

Utdrag
For the younger generation, social media resonates like a familiar melody. Today, we employ various platforms not only for activities like shopping but also as a means of frittering away our leisure moments.

However, behind the seemingly seamless experience, many social media platforms grapple with substantial challenges—challenges that wield an impact on you, perhaps without you being fully aware.

In the time allotted to me, I wish to delve into the realms of social responsibility, shedding light on the "Stop Hate for Profit" campaign.

Additionally, I'll explore the intricate landscape of companies and their marketing endeavors on social media.

The "Stop Hate for Profit" initiative emerged as a powerful movement in July 2020 when brands opted to cease advertising on Facebook.

The catalyst for this widespread boycott was the dissatisfaction among brands with Facebook's handling of hateful and similar content on their platforms, coupled with a perceived lack of accountability.

The campaign gained immense traction, with nearly a third of advertisers, including major corporations like Starbucks and Coca-Cola, participating in the boycott.

The collective withdrawal of these influential brands significantly impacted Facebook's revenue and bore significant consequences throughout the month of July.

For these brands, participation in the campaign became a tangible way to express their concern about the issue.

As we all know, a brand's image is intricately linked to its representation on social media, and the fallout from advertising on Facebook proved to be a substantial blow to many.