Introduktion
Greetings, my fellow peers,

I express my gratitude for this chance to address you today and share my insights and company with the esteemed London School of Economics community.

Before delving into my presentation, allow me to introduce myself to those who might not be familiar. I am Marisa Ranthe, one of your fellow students within the Department of Media and Communications at the London School of Economics.

Today, my focus is on social media, but more prominently, the concept of social responsibility. Given our collective academic pursuit within the Department of Media and Communications, this subject holds great relevance for all of us.

Utdrag
The impact on Facebook was substantial, affecting its income and resulting in significant consequences throughout the month of July when the campaign was at its peak.

For these brands, participation in the movement served as a demonstration of their commitment to addressing the issues at hand.

As we are aware, a brand's image is intricately tied to its representation on social media, and the advertising practices on Facebook inflicted notable damage on several prominent brands.

Next on the agenda, let's delve into the realm of companies and their social media marketing strategies.

Businesses leverage social media as a prime avenue to promote their products, tapping into the immense user base, especially among those of us who are avid users or, in some cases, even addicted to these platforms.

It's seemingly the perfect way to connect with millions of young consumers. However, this seemingly flawless approach encounters its share of challenges.

Over the years, Facebook, in particular, has become a hub not only for delightful content like food recipes and family pictures but also a platform that has seen an increase in hateful and discriminatory posts.

The idyllic image painted by Facebook clashes with studies indicating that issues such as extremism, hate, and misinformation aren't being effectively addressed.

This stands in stark contrast to Facebook's claims of actively and efficiently tackling these concerns on their platforms.

A central focus of my presentation today revolves around the power that consumers wield. It's essential to recognize that brands thrive because of us, the consumers.